Google wanted to demonstrate the speed and performance of Chrome in a way that felt entertaining, culturally relevant, and built for today's digital audiences. The Chrome Speed Challenge brought together Formula 1 driver Lando Norris, music icons Busta Rhymes and Lil Yachty, and a social-first creative approach that transformed a product message into an engaging multi-platform campaign.
As Head of Post Production at ATTN:, I directed post-production strategy and execution across the campaign, serving as Google's primary post-production partner. I built and led the editorial and VFX teams, managed vendor relationships, coordinated approvals, and oversaw media management and delivery from post kickoff through final launch.
The campaign delivered more than 20 premium assets, including hero films, social cutdowns, platform-specific content, and a TikTok creator campaign, requiring close collaboration across Google, creative, production, and post-production teams to maintain consistency, quality, and speed throughout every phase of execution.
Recognition
π Webby Award Nominee (2 Categories)
π Shorty Awards Gold Honor β Technology
π Shorty Awards Silver Honor β Music & Dance
Authentic storytelling has the power to shape culture.
Created by the Dove Self-Esteem Project in partnership with ATTN: and Emmy Award-winning writer, producer, and actor Lena Waithe, Girls Room is a scripted social series that explores the realities of growing up in the age of social media. Through the experiences of five teenage girls, the series tackles self-esteem, identity, body image, and friendship with honesty, empathy, and authenticity.
As Head of Post Production at ATTN:, I partnered with the creative and production teams from production through final delivery, overseeing the complete post-production strategy for the series. I built and led a union editorial team, managed staffing, budgets, post-production workflows, vendor partnerships, and delivery while ensuring the creative vision remained intact throughout every stage of post.
The project required balancing the expectations of a global brand, award-winning creative talent, and union production teams while delivering premium scripted content designed to spark meaningful conversations with young audiences.
Recognition
π Tribeca X Award Winner β Best Series
π Shorty Social Good Winner
π Webby Award Honoree β Diversity & Inclusion
π Webby Award Honoree β Best Overall Social Presence
Some stories are measured not only by the audiences they reach, but by the conversations they inspire.
Created in partnership with President Barack Obama, The Power of Your Vote encouraged Americans to participate in the democratic process by exploring the importance of civic engagement and the impact every vote can have on the future of a community. Released as a multi-platform social campaign ahead of the 2022 election, the project reached millions through compelling storytelling designed to inform, inspire, and motivate participation.
As Head of Post Production at ATTN:, I partnered with the production team from principal photography through final delivery, leading the post-production strategy for the campaign. I owned the post-production budget while overseeing editorial, media management, finishing, quality control, and final delivery, ensuring every asset met the creative and technical standards expected for a campaign of this visibility.
The project required close coordination across creative leadership, production, executive stakeholders, and President Obama's team through multiple review and approval cycles. By building clear workflows, managing stakeholder communication, and maintaining rigorous production standards, we delivered a campaign that balanced creative excellence with operational precision under significant public visibility.
Recognition
π Webby People's Voice Winner β Social, News & Politics (Video)
π Shorty Awards Gold Honor β Public Service Announcement
π Webby Award Nominee β Social Impact & Activism
π Shorty Awards Bronze Honor β Government & Politics
π Shorty Awards Audience Honor β Government & Politics