What Am I Eating? with Zooey Deschanel is a Max original culinary series in which Deschanel travels across the country, tackling everyday food questions and uncovering the surprising truths behind what we eat. The show blends curiosity, humor, and practical insight as it demystifies common foods and ingredients. The series earned a Daytime Emmy nomination for Outstanding Culinary Series, marking a celebrated recognition of its fresh, informative approach.

This 30-minute episode on Hulu brought together Black artists on the theme of using your voice to make a difference, including activist Maya Penn, dancer Jasmine Perry, musician D Smoke, and filmmaker Quinn Wilson– all hosted by comedian Craig Robinson.

The ATTN: x AT&T documentary Route to Connection explores the digital divide, shedding light on the stark disparities in internet access across the United States. Centered on the community of Amarillo, Texas—one of the nation’s least connected cities—the film tells powerful personal stories of how expanded internet access transforms lives.

This campaign featured well-known personalities including Lena Waithe, Bill Hader, Sue Bird, Daniel Dae Kim, and Milly Alcock sharing their favorite movies and series on Max. Designed to help users navigate the platform’s vast catalog, the campaign aimed to make discovery easier and more personal. It addressed the common challenge of feeling overwhelmed by the endless choices on streaming services.